Expert John Mauck Shares Secrets for a Successful Show Season
As pulse checks of the retail industry, tradeshows provide a platform for retailers to purchase the latest and greatest products, connect with existing and potential vendors, and gain a competitive edge in an always-evolving market.
DM is fortunate to have our very own tradeshow expert, John Mauck, to explain the ins and outs of industry shows. As a seasoned tradeshow veteran, John offers insight into everything from the importance of tradeshows for retailers to essential tips and tricks for making the most out of your experience.
How long have you been attending tradeshows with DM? How many do you attend per year?
JM: I’ve been attending tradeshows with DM since I started at the company over 20 years ago. I typically work around 10-15 a year, while DM participates in over 60 annually.
What benefits do tradeshows present to retailers?
JM: Tradeshows are great for retailers all-around. They give retailers the opportunity to see new products, trends, styles, you name it. Going to tradeshows is a great way to see what’s hot, what’s going out of style and what your store needs to have right now. And they’re also great for networking! Retailers can meet with other retailers, existing vendors and new ones. Some shows also have workshops and meetings for continuing education.
What advice would you give to retailers attending a show for the first time this season?
JM: My biggest piece of advice for first timers is time management. Give yourself plenty of time each day to meet with vendors and budget time to explore new ones. However, do make appointments with your must-sees and regulars, and see them first.
It’s also a good idea to stay hydrated all day. You’ll be doing A LOT of walking and talking. Also! Bring business cards, even in our digital world.
Which DM product or brand are you most excited about for spring and summer?
JM: I’m very excited about HydroSport FITKICKS®. They’re a land-to-water shoe like our traditional FITKICKS, but with a thick, flexible sole for higher-intensity activities. The quality of stitching and attention to detail in all the features are going to win over both retailers and consumers. Plus, the complimentary floor display packs a strong punch and doesn’t take up too much space on a store floor.
What industry trends have you noticed emerging for 2024?
JM: Travel and wellness are very strong in all demographics. They’re great items for both gifting and self-purchase, so we’re expecting to see even more of a demand for these categories. Aside from products, I’ve noticed that retail inventories are starting to level out, so it’s been fun to help stores restock their shelves to offer customers something new and exciting. Plus, there’s a positive trending outlook on the economy, and customer spending is currently looking strong.
John’s Top Ten Tips
See you at the shows! Click here to find a DM event near you.
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